Sunday, December 29, 2019

Article Analysis Week 1 Economics 365 - 1064 Words

Week One Article Analysis ECO/365 January 16, 2012 Week One Article Analysis David Colander defines economics as the study of how human beings coordinate their wants and desires, given the decision-making mechanisms, social customs, and political realities of the society† (Colander, 2010, p. 4). Coordination in this definition refers to production content, method, recipients, and even quantity. To think like an economist one must analyze every situation by comparing the costs and benefits and make any decisions based on those findings (Colander, 2010). The study of microeconomics zeroes in on the individual and analyzes how economic forces affect the choices he or she makes. Economic forces will ensure that what people want†¦show more content†¦Policy makers are taking part in decision-making processes previously conducted by managers and officers on the board. As in the past, when government becomes involved it most likely will mean a permanent change in its role (Beinhocker, Davis, amp; Mendonca, 2009). The change in consumption patterns is due to the fact that the 80’s and 90’s saw high consumption by baby-boomers financing their purchases. As the recession began the boomers faced retirement buried under large amounts of debt. This easily brought buying to a halt and with the aging population and depleted savings it will be a more slowly rise back to normal patterns. All industries are generally affected by a recession. The trend outlined here is that businesses will continue to reshape themselves during these times at an even higher rate. Taking advantage of opportunities that become present can reshape a business’s competitive environment and give them an advantage in this economy. The final accelerated trend reviewed is the pattern of price instability. Over the past thirty years companies grew to expect an overall steady price environment. This is no longer the case. The article suggests that â€Å"rather than trying to accurately forecast inflation or deflation – an impossible task – companies should focus on how they might manage price instability† (Beinhocker et al., 2009 p. 60). They recommend reviewing contracts with suppliers, wage agreements, policies on pricing,Show MoreRelatedEco365 Week1 Essay2640 Words   |  11 PagesSyllabus School of Business ECO/365 Version 4 Principles of Microeconomics | Copyright  © 2011, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events. Policies FacultyRead Moreeco 365 week syllabus1755 Words   |  8 PagesSyllabus School of Business ECO/365 Version 4 Principles of Microeconomics Copyright  © 2011, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events. Policies Faculty andRead MoreQnt-3511425 Words   |  6 PagesWeek-4 Kudler Fine Foods Lawrence Callahan ECO-365 July 31, 2013 Dan Ershadi e I | Kudler Fine Foods is an upscale / specialty gourmet grocery food store catering to high end clientele who are seeking the finer things in life. They opened their doors in June of 1998 and currently have three locations in the San Diego area (La Jolla, Del Mar and Encinitas). Each is about the same size with approximately 8,000 square feet of retail space, each providing the same products. Kudler’s is moreRead MoreFinancial Analysis of Tui Travel Plc in the Year 20094088 Words   |  17 PagesFinancial analysis Assignment Title-Analysis of the annual report of HUI Travel Plc during the years 2009 amp;2008 INTRODUCTION The main aim of this assignment is to analyse the Annual report and Financial accounts of TUI Travel PLC and to compare the companies overall performance with its competitors (Thomas Cook Plc) of the years 2009and 2008 using the process called Ratio Analysis. Ratio analysis acts as powerful tool in analysing and interpreting the financial statementsRead MoreEco 3653142 Words   |  13 PagesDesign Guide School of Business ECO/365 Version 4 Principles of Microeconomics Copyright  © 2011, 2008, 2007, 2006 by University of Phoenix. All rights reserved. Course Description This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events. Policies Faculty andRead MoreDeveloping Visual Identity Package For O2gen Solutions6496 Words   |  26 Pagesmanual. The brand manual is a composite of all the colour options, vectors, logos, covers and media content which can be modified or used as it is for creating other content. This manual was the heart of our project. Surrounding this manual was the analysis of the logo. Then we come to the email content. Now since we were marketing a Microsoft product as well as the company services the first priority was to place the together so that both firms are represented as one. To establish this credibilityRead MoreKmart Aquisition3556 Words   |  15 PagesACCT600 MAFM CAPSTONE Winter 1, 2012 Professor Daniel Lagelier Team B Costco acquisition of Kmart from Sears Holdings Corp. Adriana Guaderrama Helen Hardy Corie Hernandez Owen Jennings Wilner Luders Sam Marzar 12/2/2012 Table of Contents 1 Abstract 1 2 Current Financial Position - Costco 1 2.1 Results of Operations 2 2.1.1 Exhibit 1 2 2.1.2 Exhibit 2 3 2.1.3 Exhibit 3 4 2.1.4 Financial Ratios 4 3 Performance Measure and Analysis (Sears Holdings Corp) 5 Read MoreInventory and Order Quantity2293 Words   |  10 PagesJourney to World Class 3 – Managing Inventory – an excellent Industry Week article on one firm’s move to become a world class organization by managing their inventory. Contents: | EOQ || EOQ with Quantity Discounts | | Continuous Periodic Review Systems | |Comparison of Q and P Systems | | Inventory Reduction | | ABC Analysis | | Links | | Back to 02-33 Index | [pic] Two Types of Demand Impact Production/Service Organizations 1. Independent Demand †¢ †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   external demand for end itemsRead MoreFeasibility Study Sample10476 Words   |  42 PagesChapter 1 Executive Summary 1. Name of the Firm The company’s name is Cats and Rocks. The business is named after the two owners namely Katina Cassandra and Roanna Kelly. They have proposed the idea the massaging backpack, Lay-Backpack 2. Location Main manufacturing plant will be located 416D Quezon Street, San Antonio, San Pedro Laguna. This property is owned Mrs. Yolanda Lopez, a sole proprietor of a t-shirt printing business. She will let the company rent a portionRead MoreBusiness Financial analysis of MS3651 Words   |  15 Pagesobjective of this report is to provide a financial performance analysis of Marks Spencer group plc. This will be achieved by a detailed ratio analysis on financial data available in latest annual report of the company for the year ended March-2013. The attention during ratio analysis will be on horizontal and vertical analysis as well as the comparison of these ratios with the industry. Moreover, the report will also give a brief business analysis of the company. Reason of selecting the company Marks

Saturday, December 21, 2019

Camp David - Case Study - 6041 Words

WWS Case Study 1/02 The Camp David Accords A Case Study on International Negotiation JONATHAN OAKMAN The Camp David Accords A Case Study on International Negotiation Jonathan Oakman WWS 547- Final Project January 8, 2002 1 On November 19, 1977, Egyptian President Anwar Sadat shocked the international community by traveling to Jerusalem to speak before the Knesset. This unprecedented olive branch, offered to a country upon which he had ordered a surprise attack just three years before, set the stage for a peace process that would culminate sixteen months later in the Egypt-Israeli Peace Treaty. The pivotal point in this process came in September 1977 when President Carter brought Sadat and Israeli Prime Minister Menachem†¦show more content†¦U.S. interests in the region, particularly our alliance with Israel and our reliance on Arab oil, along with President Carter’s personal desire to solve the problem, fueled this new engagement. Meanwhile, both Egypt and Israel were showing new enthusiasm for the peace process largely because they both realized that they would benefit from a closer relationship with the U.S. (Telhami, Pew Study 3). In 1976-7, Carter’s strategy focused on con vening another Geneva conference. He gained Soviet support for a joint statement in October 1977, that called for reopening the Geneva process (Stein 214-5). The Egyptians and the Israelis opposed this idea, so they both undertook bilateral initiatives aimed at undercutting the Geneva process. These initiatives opened a new dialogue that led directly to the Camp David negotiations almost a year later. II. OPENING MOVES The events that brought Egypt and Israel together in 1977 seemed surprising at the time, but in retrospect they were merely the best moves available to the two players, given the strategy of each. Carter’s push for a new Geneva round inadvertently caused the interests of Sadat and Begin to coincide for the first time, and they took advantage of that opportunity. Egypt: Sadat’s opening move was his historic trip to Jerusalem to speak before the Knesset on November 19-21, 1977. In doing so, he officially recognizedShow MoreRelatedSocial Determinism And Its Impact On Society Essay1674 Words   |  7 Pagesreaders and lead to the division of historical determinists. Hegel’s followers were categorized by the â€Å"Left† and â€Å"Right† camp based on whether or not they felt humans had reached â€Å"absolute knowledge† (Twelve Theories). In the left camp, a philosopher that left an impression on the concept of history named Karl Marx pushed Hegel’s theories further. Karl Marx criticized the other camp in his work, Philosophy of Right and expanded on his economic standpoint. Working with Engels, he formed a materialismRead More Boot Camps and Juvenile Crime Essay1148 Words   |  5 PagesBoot Camps and Juvenile Crime Five years ago, responding to an increase in serious juvenile crime, the state of Maryland initiated one of the nations largest boot camp programs for teenage criminals. The program, called the Leadership Challenge, quickly became the model for other states. But last week, after reviewing a task force report that documented instances of physical abuse at their camps, Maryland officials appeared on the verge of conceding that the current initiative was a failure.Read More3 stages of the Holocaust1204 Words   |  5 Pagesannihilate all of the Jews as the Nazi party planned. The first phase began when the Nuremburg Laws were passed in 1935. These laws stripped Jews of their German citizenship, property, and jobs. Jews were required to wear a bright yellow Star of David attached to their clothing to make it easy for Nazis to identify them. The Nuremberg Laws, as they became known, did not define a, Jew, as someone with particular religious beliefs. Instead, anyone who had three or four Jewish grandparents were definedRead MoreArticle Review : When Sex Goes School1458 Words   |  6 PagesTopic: David Miller Pacific University August 12, 2015 Book Review: When Sex Goes to School In a busy and complicated landscape of sexuality and gender, it is generally recognized that children need instruction in how to behave. Unfortunately, the way that adults wish young people to be introduced to sexuality is governed by diverse worldviews and values, and the subject is seen as so important that this disparity leaves little room for neutrality, much less reasoned compromise. In many cases, theRead MoreArticle Review : When Sex Goes School1457 Words   |  6 PagesDavid Miller Pacific University August 12, 2015 Book Review: When Sex Goes to School In a busy and complicated landscape of sexuality and gender, it is generally recognized that children need instruction in how to behave. Unfortunately, the way that adults wish young people to be introduced to sexuality is governed by diverse worldviews and values, and the subject is seen as so important that this disparity leaves little room for neutrality, much less reasoned compromise. In many cases, the educationRead MoreAlternative to Incarceration Intermediate Sanctions 1268 Words   |  6 Pagesspecific, outcome for each case. For example, they can make a program that are more rehabilitative, and more punitive, along with intensive supervision (Utah,). This allows the offender to get the help they need, while still having power over them. Prosecutors and sentencing boards can do any combination of these sanctions in order to get a desired outcome from the offender. With the reduction of the overcrowding in prisons comes the reduction in cost. In a study done by OPPAGA, prisons costRead MoreJudenrat Flaws1612 Words   |  7 PagesDavid Nguyen 9/11/2011 World History The Judenrat’s Mistake During the holocaust,  Jews were losing their jobs,  rights,  and property.  In 1933,  the Nazi leaders began assigning Jews to handle situations to help the jews in the Ghettos,  these Jews were known as the Judenrat.  The Judenrate weren’t Jewish volunteers,  they were assigned and given tasks to perform: â€Å"Composed of 24 male jews †¦ prescribed as 1) executing German orders,  2) taking an improvised census of the Jew in their area,  3) executingRead MoreRESTORATIVE JUSTICE1036 Words   |  5 Pagespeople affected by the crime that occurred. A crime committed does harm to many others not just the immediate victim. This paper explains the Restorative Justice Process and identifies how had effects that went beyond harm to the immediate victims in a case studied. Also, reflects how the Restorative Justice Process benefited the victims and offenders. In addition, this paper describes how Restorative Justice Process differs from contemporary crimin al justice processes. Restorative Justice Process Read MoreThe Burden Sharing Behavior Of Gulf Cooperation Council ( Gcc )1578 Words   |  7 Pagesface great challenges in the sense that there is no system for collective regional defence. Because of this, the Arabian Gulf States should work collectively to fill the power vacuum and increase the level of security in the Arabian Gulf region. This study would focus on the effects of free-riding on security arrangements among the Arabian Gulf states. Finally, applying the same framework of the NATO on the Gulf Cooperation Council (GCC) could help the Gulf States play a larger role in their region.Read MoreDenying The Holocaust : The Growing Assault On Truth And Memory1083 Words   |  5 Pagesmust be wrong: victims, bystanders, those who lived near the death camps, and even those accused of perpetrating the crimes (0:45). Lipstadt claims this last group must not be mistaken, since none deny the Holocaust, and in fact she asserted, â€Å"In not one war cr imes trial since the end of World War 2 has a perpetrator of any nationality ever said it didn’t happen† (1:55). As a result of her book claiming he was a Holocaust denier, David Irving sued the book’s publisher in the United Kingdom, Penguin

Friday, December 13, 2019

Patato Chips Free Essays

Baseball, hot dogs, potato chips, and pop. What can be more American than that? The potato chip is the king of salty, crunchy snacks. Potato chips originated in New England in 1853 at Moon Lake Lodge in Saratoga Springs, New York. We will write a custom essay sample on Patato Chips or any similar topic only for you Order Now The inventor, a chef named George Crum, was part Native American and part African American and a guide in the Adirondack area. The potato chip was invented when a dinner guest returned his fried potatoes to Chef George Crum because they were not crunchy enough. After returning the unacceptable fried potatoes twice, the irritated Chef Crum decided to annoy the customer by making the fried potatoes too thin to eat with a fork. The customer was surprisingly satisfied and the potato chip was invented. The invention of potato chips has had a positive impact on our country’s economy, the mechanized technology of potato chip production, and the popularity of chips as a main ingredient of social gatherings. Potatoes are second in consumption only to rice. As thin, salted crisp chips, they are America’s favorite snack. From the beginning, potato chips made a difference in the economic situation at Moon Lake Lodge in showing an increase of profits as the potato chips, the house specialty, began to appear In 1926 Laura Scudder developed the wax paper bag to preserve the chips, which permitted wider distribution. Sheets of waxed paper were ironed into bags. Chips were then hand packed and the bags were sealed on top with warm irons. This was the invention of the potato chip bag as we know it today and its manufacture has continued. Both the developments of the mechanical peeler and the wax paper led to the popularity of the chips beyond the northern part of the U. S. , where chips were mainly a restaurant dinner dish for decades. The development of pre-print waxed glassine bags in 1933 further expanded the sale of potato chips. With the increase of different chip manufactures around the country by 1929, the glassine bag provided improved quality of freshness for shipping time and allowed for advertising with company brand identification printed on the bag. In 1929, production of potato chips dramatically increased due to the invention of the continuous fryer. In the first part of the century, potato chip manufacturing was done in small batches in small kettles. The continuous fryer allowed for a greater scale of production and eliminated most of the kettle cooker companies. Potato chip manufacturing has provided employment in several areas such as factory production, production and printing of boxes and bags, advertising, and shipping. It has provided profits for stores and vendors who sell snacks at sport games, fairs, and recreational facilities. How to cite Patato Chips, Papers

Thursday, December 5, 2019

Scope of Social Media in Business Free-Samples-Myassignmenthlep.Com

Question: Discuss about the Advantages and Disadvantages of Using Social Networks in Business. Answer: Introduction: Advancement in the technology has brought up many changes in the business world. The biggest technology invention is the invention of internet that is used by every single person on the planet. It has become the basis of every function of daily lives of the people. Introduction of social media tool is also a technological invention that has proved to be very popular these days. Every individual is using social media tools to communicate with each other overcoming all the barriers of communication (Kaplan Haenlein, 2010). Businesses are also using these tools for their benefits in the field of marketing, customer service, making connections etc. However, it not only brings benefits to the businesses but also act as the challenge for the companies to deal with such social media tools. This is because it requires an extra skill to make use of these tools for the benefits of the firm. It is required by the companies to analyze the tool properly and implement them in the processes with p rior training and development to the employees so that nobody can misuse it. social media Social media can be defined as the platform that helps the people to connect with the outside world with the use of technology called internet (Brison, Baker III Byon, 2015). With the evolution of internet technology the features of social media has also got improved and thus provides even better services to the people such as posting images, videos, chatting, editing picture, posting content etc. This is basically the platform that helps in exchanging the information with others. In earlier times, people used to share these types of information through posts after that technology has developed and people started sending messages and E-mails. Now the technology has become so advanced that people can have online live chats and video chats through the medium of social media. Web 1.0 technology is the technology of internet that allows the users to have access to read the data provided on the websites that has been generated by others (Kwak, Lee, Park Moon, 2010). Advancement in web 1 .0 results in development of web 2.0 technology. This technology allows the users to even interact with other users of the websites. Social media is not only playing a major role in individuals life but also playing a great role in the life of business. It has provided many benefits to the businesses along with some of the disadvantages. Benefits of social media: The below figure clearly suggests the different types of benefits that the companies are enjoying with the use of social media. Brand exposure and awareness: The above figure suggests that the major advantage for the businesses of using social media networks is brand exposure and awareness. It means that the social media network tool help the companies to make the people aware of their brand by marketing and posting about their products and services on these sites (Mangold Faulds, 2009). This ultimately provides high brand exposure to the company as more and more people can know about the brand. Social media tools allow the companies to increase their presence on the internet so that its brand can be exposed to large number of customers. Coles is the company in Australia that operates in the supermarket industry. The company uses social media tool for attracting more and more customers and succeeded in doing so. The Facebook page of the company has 869,000 likes. This suggests that intensity of the awareness the people have about the company because of social media presence. Targeted traffic: As many users are using the social media networking sites thus makes it easier for the companies to have a large pool of customers from which the relevant customers can be targeted easily. Search Engine optimization is the tool that helps in optimizing the website traffic for the company (Gerbaudo, 2012). Coles is the company that is using the help of the site called twitter not only to broadcast about the products but also to target the customers for the particular products. The target customer range of the company is so wide because it deals with many products and thus according to the likes and the retweets of the people company can target those customers (Econsultancy., 2017). Lead generation: Lead is basically the potential customers. As there are many users who are connected with each other on social media networking sites thus it creates a pool for sales prospects for the companies. Some of the users are customers for some of the products. Thus, the companies need to be active in order to generate the lead out of that customer. It is competition because most of the companies are trying this method to acquire customers and thus the companies need to make extra efforts in generating leads from the users. Using online website to serve the customers to buy the products is the basic step to generate lead online (Albarran, 2013). Coles is the company that uses such strategy to generate leads. The company is active on all the social media websites and thus tries to attract the customers with customized ads. Customer interaction: Social media networking not only allow the companies to post about their products and services but also allow the customers to leave their feedbacks on the company's post. It helps the companies to know about the reviews of the customers about their products and services. This also results in taking corrective action by the companies according to the analysis of the customers views. The above picture clearly describes that Coles post about their products on Tweets and the reviews of the customers can be identified from these posts on Twitter (Healey, 2011). Positive views of the customers help the company to have more sales of the products and negative views help the company to make correction to their products according to their needs. The benefits of using social media is not limited to the above four aspects. There is a wide scope of using social media for marketing and other processes (McHale, 2012). Social media also helps in internal networking of the employees thorough intranet. Coles is using this technology also to make connections between their employees so that easy c flow of communication can be done. Disadvantages of social media networking: Skilled resources: Using social media tools is not always easy and cheap. It totally depends on the size and the type of the business that how much efforts are required by the company to use these tools in order to take benefits of that (Hinton Hjorth, 2013). The major disadvantage of using social media networking in businesses is that it requires committed human and time resources. The companies need to hire skilled employee or sometimes the whole team to take care of these social media networks of the company all the time. This requires the company to invest in hiring and training the people with the required skills. The staff of the company that deals with social media tools should be extremely trained so that they can give all the answers to the questions out on by the customers and the competitors on social media. Coles have a specialized social media team in the organization that looks after the social media sites of the company every time (Lomborg, 2014). The company replies to the customers reviews in 2 hours which is a very speedy time as compared to other companies. The company is also active on all the social media channels and post new things every time and then. This increases the efforts of the company and distracts the company from its core activities. Damage to brand image: As there are many user on the social media sites so they can post anything about the company anytime. This acts as the threat for the company because the new or any statement given by the users or the competitors can results in damage to the image of the company. It is a very big risk that the companies came across when they deal with social media networking tools (Scott, 2015). These are the tools that are open and allow the open communication and interaction between the people. Coles has faced this case of negative publicity at the time when the company has started its campaign with the statement In my house, its a crime not to buy This statement has received many negative replies from the customers and drops down the image of the company on social media. It is very difficult for the company to deal with such cases. The openness of this medium and networking allow the customers to write whatever they want and it may affect the image of the companies very badl y. Ethical and legal risks: Social media is the world that has different security and privacy concern. Any company's social media team should be knowledgeable with the IT laws before working with any of the social media team (Westwood, 2014). This is because any unethical practice at the social media sites can be subjected to legal punishment. Security risks for the companies are very high in case of using the social media tool. Any information of the company can be leaked by the social media team as they have all the data and information about the company that should be kept in secretive manner. Companies like Coles need to include all the legal consideration when using the social media tools that any of their practice cannot harm the image of the company as well as cannot put any legal harm to the company. Therefore, it has been analyzed that the companies should be very aware of all the disadvantages of using social media networking in business so that they can face those challenges at that time with prior plans (Stelzner, 2011). It has been recommended for the companies to assess the activities that need to be conducted on social media by the company and also to plan all the activities by delegating different duties and responsibilities to different people. A written social media policy should be framed by the company so that the activities can be conducted according to that policy (Aral, Dellarocas Godes, 2013). The main recommendation for the companies who use such tools is that the companies should train their employees with the skills of using social media tools so that they cannot make any technical mistake on the sites that may results in harm to the company's image and goodwill. Conclusion: On the whole, it can be concluded that social media networking is a very important element to be considered by the companies these days. This is because its a very strong marketing tool for the companies. It does not benefit the company in terms marketing but also help the companies to increase the revenue and the customer base (Hanna, Rohm Crittenden, 2011). Brand exposure is also the main benefit of using social media networking in businesses. On the other hand, the limitation of using such tools are elated to the damaging the image of the company and requirement of skilled workforce to use such tools. As the social media networking is very popular in todays world but the companies need to understand that the tools are still very new to most of the people and thus a proper strategy needs to be made in order to implement such tools in the organization. Coles is using an optimum use of these tool in the business but still faced many risks and challenges of using social media network ing. References: Albarran, A. (2013).The social media industries. New York: Routledge. Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Brison, N. T., Baker III, T. A., Byon, K. K. (2015). Facebook Likes and Sport Brand Image: An Empirical Examination of the National Advertising Divisions Coastal Contacts Decision.Journal of Legal Aspects of Sport,25(2), 104-122. Econsultancy. (2017).How Australian supermarket Coles delivers engaging content on social, from https://econsultancy.com/blog/66922-how-australian-supermarket-coles-delivers-engaging-content-on-social/ Retrieved 4 May 2017 Gerbaudo, P.( 2012).Tweets and the streets: Social media and contemporary activism. Pluto Press. Hanna, R., Rohm, A., Crittenden, V. L. (2011). Were all connected: The power of the social media ecosystem.Business horizons,54(3), 265-273. Healey, J. (2011).Social impacts of digital media. Thirroul, N.S.W.: Spinney Press. Hinton, S., Hjorth, L. (2013).Understanding social media. Los Angeles, CA [etc.]: SAGE. Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media.Business horizons,53(1), 59-68. Kwak, H., Lee, C., Park, H. Moon, S. (2010), April. What is Twitter, a social network or a news media?. InProceedings of the 19th international conference on World wide web(pp. 591-600). ACM. Lomborg, S. (2014).Social media, social genres. New York, NY [u.a.]: Routledge. Mangold, W.G. Faulds, D.J.(2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), pp.357-365. McHale, R. (2012).Navigating social media legal risks: Safeguarding your business. Que Publishing. Scott, D. (2015).The new rules of marketing PR. Hoboken (New Jersey): J. Wiley Sons. Stelzner, M. A. (2011). Social media marketing industry report.Social Media Examiner,41, 1-10. Westwood, J. (2014).Social Media in Social Work Education